Orientalism in Tayeb Salih’s Season of Migration to the North free essay sample

In a conversation of the â€Å"boundless authentic chasm,† isolating the east and west, Mustafa Sa’eed admonishes, â€Å"I have come to you as conqueror,† (50). The connection between the Occident and the Orient is one of â€Å"love,† â€Å"hate,† â€Å"astonishment,† â€Å"fear,† and â€Å"desire† (132). Said appears to condemn the chance of a target reflection between the two circles, â€Å"the odds of anything like an away from of what one discussions about in discussing the Near East are depressingly small† (92). Tayeb Salih’s epic investigates the chance of disassembling such a social gap by raising doubt about the very components that make such contradicting viewpoints. In doing as such, he raises a negative examination of the â€Å"other† into one of marvel and secret, â€Å"curiosity [†¦] changed into mirth, and exhilaration into compassion [†¦] compassion will be changed into a desire,† (33). The epic can be viewed as an investigation of the impact that western philosophy can have on the â€Å"Orient†. We will compose a custom paper test on Orientalism in Tayeb Salih’s Season of Migration toward the North or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page English instruction is viewed as a syringe through which to infuse the hemlock of western idea, â€Å"the schools were begun to show us how to state ‘Yes’ in their language. They imported to us the germ of the best European violence,† (79). The European experience appears to cut off Sa’eed from his Sudanese roots. â€Å"Everyone who is taught today needs to sit at an agreeable work area under a fan and line in a cooled house. † The epic depicts the convention of sending the youthful and capable of Africa, and other colonized regions, to the scholarly pantheon of Oxford and Cambridge. As is apparent in the novel, not exclusively does European training further seclude such people, yet additionally such liberal instruction is viewed as trifling according to their African partners, †We have no need of verse here. It would have been exceptional if you’d contemplated agribusiness, designing or medicine,† (9). In his meeting with Henry Louis Gates, Wole Soyinka affirms that genuine liberation from pilgrim thought will just come to the detriment of the built up training framework in Africa. â€Å"Now, first of all† he says, â€Å" I think the most essential methods is the finished rearrangement of our instructive system†. On the off chance that the standard of training is set to the tune of European belief system at that point, intellectualism, surely the whole philosophical scene, is thrown under the manipulative shadow of western idea. â€Å"Universities are a lot of the captives of the arrangement of bureaucratization. † (523). Normal in numerous scholarly works composed by individuals from the African Diaspora is a larger inclination of separation. This existential dislodging is a lot of alive in Salih’s tale, â€Å"the entire of the excursion I appreciated that sentiment of being no place, alone, previously and behind me either time everlasting or nothingness† (24). There is by all accounts a bifurcation of â€Å"self† present in Season of Migration that is likewise extremely basic in many post-provincial, African craftsmen. Sa’eed addresses this double life, going through a large portion of the day â€Å"with the hypotheses of Keynes and Tawney† and â€Å"at night I continued the war with pontoon and blade and skewer and arrows† (30). Sa’eed’s inclination for the English language, and western idea as a rule, moves envy for the benefit of his classmates. He is excluded and thought of as various. His astuteness â€Å"would fill† different understudies â€Å"with disturbance and profound respect at very much the same time. With a mix of esteem and resentment we nicknamed him the dark Englishman. ’† Sa’eed’s progress to the â€Å"other†, to a lighter degree of â€Å"blackness†, started even before he headed out to England. â€Å"Isolated and arrogant,† he invests his energy â€Å"alone† (43). There are numerous intertextual references inside Season of Migration, the most evident being Salih’s implications to Joseph Conrad’s Heart of Darkness. Where Conrad’s epic bases on a westerner making a trip to Africa trying to realign himself with feeling, Salih’s book is a reversalâ€a story of an African wandering into the core of Europe trying to support crude motivation with theory. In his meeting with Phillips, Chinua Achebe states that â€Å"Africa is introduced to the peruser as the direct opposite of Europe and in this way of human progress [†¦] a spot where man’s vaunted insight and refinement are at long last ridiculed by triumphant bestiality,† (40). Africa is utilized as a â€Å"backdrop,† without any â€Å"human factor,† it is a â€Å"metaphysical combat zone [†¦] into which the meandering European enters at his peril,† (404). Alternately, Salih decreases Europe to the job of â€Å"props† for the separating of the Orient’s mind. The two scholars suspend their perusers in a world where the hero has needed to bear the clairvoyant and physical agony of uprooting. While Conrad presents a crude Africa that is â€Å"doomed to irredeemable savagery,† Salih delineates a dehumanizing and ethically degenerate western world as it holds a trustworthy mirror up to the European look by scrutinizing its own grasp on â€Å"civilization† (406). Notwithstanding Conrad’s Heart of Darkness, Salih’s epic likewise remains on the shoulders of Shakespeare’s Othello.

GDP in China Essay Example | Topics and Well Written Essays - 750 words

Gross domestic product in China - Essay Example The national administration of China also had carried on along these lines to demonstrate its value after some time, as the current conversation would uncover. Financial Growth of China The graphical portrayal underneath is demonstrative of the monetary variances that the country experienced during the most recent 10 years. It obviously shows how the country had experienced vacillations after some time despite the fact that it had kept up a proceeded with upward step. Be that as it may, the development pace of GDP plunged down to its most reduced during 2009-10, essentially because of the worldwide money related stun which had thwarted monetary exercises in numerous pieces of the world. The essential driver behind China’s quick increment in development rate had been its outside exchange arrangement of keeping up a positive flow account balance. As such, the country consented to the fare drove development procedure which is the reason it figured out how to amass a huge volume o f outside trade holds. This factor alone prompted a slow gratefulness in the pace of trade of Renminbi against US dollars. The financial vacillations which the country experienced after some time had subsequently, been fundamentally the consequence of monetary stuns emerging in remote countries, or to be exact, the Western economies which mean the most appeal for Chinese products. Therapeutic measures and outcomes GDP development in China plunged down to its least somewhere in the range of 2009 and 2010, when the Western economies had been the influenced seriously by the monetary emergency. The prime purpose for this had been the high reliance of China upon its fare incomes got from the US and European economies. Be that as it may, the national legislature of China before long confined strategies which could recover the country from the approaching emergency. The organization infused an entirety of Renminbi 4 trillion inside the country so as to rescue its different areas of the eme rgency. This implantation really helped the nation’s mechanical creation to pick up force by and by thus did the pace of benefit of the makers. Moreover, the national government likewise chose to bring its all out speculation up in fixed resources; to be exact, the development in fixed resource venture during the main portion of 2009 rose by 7.2 rate focuses as against that precisely a year prior. The administration additionally took measures to quicken the total residential interest so as to spare the indigenous mechanical houses. The offer of customer items in the country arrived at the degree of 5,871.1 billion Yuan, which is seen as a development of 16.6 percent after alteration for value factors. Be that as it may, however the national government confined arrangements to spare the household financial condition, it had no hold over outside tasks, which is the reason it couldn't get over its collapsing current record position. This came about to an exhausting remote save p osition and along these lines, a devaluing pace of trade. Be that as it may, regardless of its exchange position, both the country and urban populaces of the country encountered a slight increment in their per capita degrees of salary. In addition, the national government’s objective had been to rescue the country out of any traces of downturn. Consequently, it executed courses through which the progression of cash inside the country could be kept up. The monetary houses inside the country in this way, designed approaches to actuate individuals towards requesting more credits in order to keep the speed of cash inside the country high. The higher the cash gracefully in an economy, higher will be the household

College Application Anxiety

College Application Anxiety I recently received an email from a rising high school senior who was worried not about getting rejected from MIT, but rather what would happen if they did get into MIT by some miracle-lightning-strikes-a-unicorn-and-chris-peterson-and-scrambles-his-brain-to-send-the-acceptance-magic. Fear! Panic! To address the worry that follows the question what if I actually get inâ€" I completely understand the fear and anxiety that comes with possibly getting into not only MIT, but to any rigorous, awesome school. Unless you are an international Olympian at being Kanye West (or uh, at Physics) you might be caught at some point, post acceptance giddiness, thinking that MIT might be too hard, too fast, or too something that makes you feel like youre not actually the right fit. To know that you have MIT in your sights shows that you must believe in yourself to some extent, but it is possible that you (like many others) worry that you can only do so much as a high school senior and almost-college freshman. But I want to tell you what I dont think we hear enough: when someone puts their faith in you, they do so believing that there is potential in you, far beyond where you currently stand. For the longest time I believed that getting into a dream college was a binary decision. I believed that on some gloomy judgment day after college applications were in, all my accomplishments and all my skills would be frozen in time and weighed. I found myself spending days and weeks trying to count everything up and figure out how I would measure up at that instant. What I didnt realize is that if someone decides to invest something in youâ€"in this case, admission to a wonderful schoolâ€"it is not because they think you are at an adequate level to pass xyz and abc classes in your time at that school. A college is a community, so it is unlikely they will simply admit you just so you can pass their classes. Instead, a college is interested in investing in you, believing that you will grow, learn, and contribute to their community. tl;dr If you find yourself in the situation where wonderful places and people are giving you an opportunity, remember that it is an investment in your potentialâ€"so dont worry about where you stand at any one moment. Dont fear inadequacy, because that assumes you wont grow or make the most of your opportunity. So the next question is how do you make the most of whatever opportunity you seize next spring?

Personal Statement Identity And Identity - 1495 Words

The goal of this case study is to help me get a better understanding of identity in an adolescent, particularly the idea of identity roles (future career and education). I believe that for my case, the 15 year old will have a general idea of their identity. Identity according to Erik Erikson is having a sense of who and what you want to be as well as coming to terms with yourself, such as the way you look. To do this case study, I intend to do an interview because it’s better to have that one on one with an adolescent. This is the better choice because I can also see into their cognitive thinking, what they don t show in person or physically, doesn’t even make up for half the things going on in their head. Personally it would be hard to follow this student around the high school and gain consent from all of their teachers, which why I chose to do an interview instead. The interview questions that I used were all from the Internet because I could not think of any questi ons off the top of my head. This was very useful because I was able to give my interview very quickly because I had everything in front of me. The questions ranged from â€Å"what do you want to be when your older?† to â€Å"if you can change one thing about yourself, what would it be?† These are just a couple of the questions used to help me get a better understanding of the 15 year old. During this interview the 15 year old was very quick to answer these questions it was motivating and positive. There wasn’t muchShow MoreRelatedPersonal Statement : Personal Identity1470 Words   |  6 Pagesis it in virtue a person can persist over time? In discussing these questions, we are approaching the subject of personal identity. Philosophically speaking, personal identity is concerned with the qualities that define and make up the persistence of our personhood (Olsen, â€Å"Personal Identity). In An Essay Concerning Human Understanding, John Locke offered his theory of personal identity. In which, he believes that consciousness alone, not the soul or the body, constitutes self-identification. In theRead MorePersonal Statement : Personal Identity1501 Words   |  7 PagesPersonal identity is a valued sense of oneself as it sets us apart from any other one individual. Time transpires, yet we are capable of identifying who we are because of the personal identity we m anage to sustain. Personal identity is a significant and strong factor that allows us to lead our everyday lives, separating us from everyone else in the present, past, and future. Individuals day in and day out are subject to rapid change internally and externally and coming across obstacles that canRead MorePersonal Statement : Personal Identity1267 Words   |  6 PagesPersonal Identity Many ancient philosophers were fascinated with the idea of the personal identity. This is often referred to as the â€Å"self†. The â€Å"self† is considered to be something that is not physical, therefore the search to discover the â€Å"self† is not concrete. With the â€Å"self† being something that has no physical element, many philosophers have different opinions on what the â€Å"self† is and how it functions. â€Å"Someone s personal identity in this sense consists of those features she takes to â€Å"defineRead MorePersonal Statement On Personal Identity1389 Words   |  6 PagesLocke talks about personal identity. In additionally, he also speaks of the survival of conscious after the demise of an individual. Locke also examines the criterion of personal identity though time. The norm specifies insofar. Locke maintains that personal identity is a matter of psychological continuity. Locker vividly considered personal self to be founded un der consciousness, instead of substance of the soul or the body. Introduction The matter of personal identity as well as its determentsRead MorePersonal Statement On Personal Identity1150 Words   |  5 PagesPersonal Identity Identity criteria is a main component of who a person really is, central elements of how someone sees who they are and essential properties are argued to determine a person’s identity. How philosophers view the soul is essential one’s personality. The dualists believe that wherever the soul goes, that’s where the mind goes. The dualists view is based off of the fact that there is more to our brain and ourselves than just the physical aspect, the soul strongly supports this claimRead MorePersonal Statement On Personal Identity2340 Words   |  10 Pageswill be writing on the topic of personal identity. Personal identity is the issue whether a person whose growing, changes and life experiences changes one self’s. It can possibly be that a person may still remain with the same personal identity over the time only if that person doesn’t lose their full memory. In that case are we the same person we used to be even if we lost our memory? In the other ha nd, are we going to be the same person in the future? Personal identity can be either classified or defineRead MorePersonal Statement On Identity And Personality1491 Words   |  6 PagesIdentity is very significant in one’s life. Every person in this life goes through a phase of self-assessment that involves trying to identify the different elements that compose one’s identity and personality, which can be perceived as an ultimate personal quest to answer the question â€Å"who am I?† Many cultures have rituals that provide the foundation for self-development of the individual and provide a pathway that guides the individual to the answers he or she is looking for. Since my birth, IRead MorePersonal Statement On Social Identity Essay1491 Words   |  6 PagesSocial identity is most commonly explained as a person’s awareness of who they are according to groups they assign themselves with (social class, teams, family, etc.). When I think about my own soc ial identity I ask myself, â€Å"What defines me?† Social identities allow us to have a sense of belonging in a hectic world. For my own social identity I know that I am a white young adult. I am able to acknowledge that I am female and I also identify as a woman. I practice Christianity, am a heterosexual andRead MorePersonal Statement : Cultural Identity982 Words   |  4 PagesWhat is my cultural identity? I had to do some research to figure out exactly what â€Å"Cultural Identity† meant. I looked at several essays and websites that explained what cultural identity means. I learned that cultural identity is how you feel when belonging to a group. It is how you perceive yourself and is related to nationality, ethnicity, religion, social class, generation, or any kind of social group that has its own culture. I decided to focus on the three things that culturally identifiedRead MorePersonal Statement : Our Identity1538 Words   |  7 PagesOur Identity in Christ With given a choice of what to write this paper, I could not get past the subtle nature of who we are as God’s creations. This fundamental truth of our identity is simplified with the truth of our identity in Jesus. We are created in God’s image with a purpose here on earth to display all of God’s greatness, His beauty, and to reveal all of His character aspects. Best of all, we are completely dependent on God. This new enlightenment of my identity in Christ as God’s creation

The Strange Case Of Dr. Jekyll And Mr. Hyde - 1290 Words

The novella The Strange Case of Dr. Jekyll Mr. Hyde took place throughout the time period of prosperity, when Queen Victoria came to the throne in 1837, due to the expansion of the British Empire and the industrial revolution. Because of this, Great Britain had become primarily the world s most powerful superpower. In spite of Queen Victoria becoming a powerful leader, the social morality changed from rationalism to romanticism, which in turn transformed the society of art, literature, politics and social movements to love that emphasizes nature as a place free from society s judgment and restrictions. Furthermore, the era was characterized by rapid change and developments in nearly every sphere, from advances in medical, scientific and technological knowledge to changes in population growth and location. It was a time of prosperity, broad imperial expansion and great political reform. Robert Louis Balfour Stevenson was a Scottish novelist, poet, and writer who established his noto riety in the Victorian Era. Stevenson wrote the famous piece, â€Å"Stevenson: The Strange Case of Dr. Jekyll and Mr. Hyde† which he uses multiple literary devices Such as similes (metaphors, and personification, to develop the setting as a character in the novella. Fashion was developing into something new with the upper-class woman and men. After women started to wear corsets, the clothing industry began to evolve as time progressed. At the time, men wore tight-fitted clothes and felt as ifShow MoreRelatedThe Strange Case Of Dr. Jekyll And Mr. Hyde1675 Words   |  7 PagesThe Strange Case of Dr. Jekyll and Mr. Hyde Essay Robert Louis Stevenson’s novella, â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† is a type of Gothic literature. In the beginning of the story when Stevenson is describing the lawyer, one â€Å"Mr. Utterson,† the mood is a bit dull. At first glance the reader may think that this story would be a bit boring and drab. Stevenson’s story is far from being another dull piece of British English literature. The setting and mood of this novella are more complexRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde Essay975 Words   |  4 PagesStevenson’s The Strange Case of Dr. Jekyll and Mr. Hyde is a novella that follows the basic outline established by Mary Shelley in Frankenstein. However, Stevenson’s monster is not created from body parts but comes from the dark side of the human personality. In both novels, a man conducts a secret experiment that gets out of control. The result of these experiments is the release of a double, or doppelgan ger, which causes damage to their creator. While most people think that The Strange Case of Dr. JekyllRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1440 Words   |  6 Pagescomplexity of human nature in his books, especially in The Strange Case of Dr. Jekyll and Mr. Hyde, and Kidnapped. The former is about a lawyer named Mr. Utterson seeking out the truth of Dr. Jekyll’s very strange will. He finds out that Jekyll was transforming himself into Mr. Hyde so that he could have the freedom to do whatever he wanted no matter how evil. By the time Utterson finds all this out and findsJekyll, he is too late and Jekyll has already killed himself. The latter is about David BalfourRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1196 Words   |  5 Pageswhich do let control you? The good or evil? This was a question that Dr. Jekyll from the book, The Strange Case of Dr. Jekyll and Mr. Hyde, could not answer. The Strange Case of Dr. Jekyll and Mr. Hyde is a book about a man who cannot control the two sides of himself, causing him to do terrible things and not even be aware of it. The theme of this book is good versus evil. Dr. Jekyll is fighting his evil side, known as Mr. Hyde, throughout the book. Some people believe that the book’s theme hasRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde938 Words   |  4 PagesVictorian Hopes and Fears Involving Science as Found in Dr. Jekyll and Mr. Hyde During the Victorian Era there was a great race to use science to alleviate the suffering of the ill, specifically for those patients who were suffering from ailments of the mind. While some of the methods used to diagnose and treat such afflictions would be considered barbaric in nature by today’s standards, they were considered cutting edge medical science during the time of the Victorian Era. It was also consideredRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde964 Words   |  4 PagesThe Strange case of Dr. Jekyll and Mr. Hyde, written by Robert Louis Stevenson was published in 1886. The story is published during the Victorian era, the Victorian era was an age of repression, there was no violence, no sexual appetite, and there was no great expression or emotion. In the story, Dr. Jekyll creates a potion that turns him into Mr. Hyde, Mr. Hyde is the complete opposite of what people are in the Victorian era. At first, Dr. Jekyll is in control of Mr. Hyde, but towards t he end MrRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1505 Words   |  7 PagesDuring the latter portion of the nineteenth century, Robert Louis Stevenson published his novella, The Strange Case of Dr Jekyll and Mr Hyde. The fin de sià ¨cle saw the rise of different thoughts and ideas surrounding science and society. These concepts and interpretations sparked the discourse surrounding the theory of degeneration; which was the concern that civilization would fall to a lower state of being. This chapter will be reading multiplex personality as a manifestation of this broader culturalRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1739 Words   |  7 Pagesnovel â€Å"The Strange Case of Dr. Jekyll and Mr Hyde† by Robert Louis Stevenson, the novel â€Å"Frankenstein† by Mary Shelley, the short story â€Å"The Monkey’s Paw† by W.W Jacobs and the short story â€Å"Yellow Wallpaper† by Charlotte Perkins Gilman. These four texts convey this theme through the use of gothic conventions such as death, madness and darkness. In the novels The Strange Case of Dr. Jekyll and Mr Hyde by Robert Louis Stevenson and Frankenstein by Mary Shelley, Frankenstein and Dr. Jekyll are wronglyRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1351 Words   |  6 PagesThe Personas of Henry Jekyll Every person is born with bright and dark personas that people moderate due to the standards of society. In The Strange Case of Dr. Jekyll and Mr. Hyde, Jekyll and Hyde battle for the power to stay alive in the story. As Jekyll continues to try and take over his evil persona, Hyde tries to stay alive and cause evil in the world. In our society, many people will struggle with self control and Dr. Jekyll has trouble controlling his alter ego by performing his evil pleasuresRead MoreThe Strange Case Of Dr. Jekyll And Mr. Hyde1326 Words   |  6 Pages The Strange Case of Dr. Jekyll and Mr. Hyde was published during the late Victorian era, but he clearly brings into question the acceptance of Victorian philosophies, especially the belief that one truth exists and that we can identify good and evil as separate entities. The names Jekyll and Hyde have become synonymous with multiple personality disorder. This novel can be examined from the natural dualism and Freud’s structural th eory of the mind. In The Strange Case of Dr. Jekyll and Mr

Natucket Nectars flyin’ high Free Essays

I. Identify/Define the Key Issues/Situation Analysis A. Key issues that will impact the focal firm’s ability to survive, thrive and grow. We will write a custom essay sample on Natucket Nectars flyin’ high or any similar topic only for you Order Now First Nantucket Nectar has to decide on a strategy on how to achieve increased growth in future. This may include an IPO, being bought by one of the big players in the beverage market or growing organically. Independently on how they achieve this goal, it is most important that they preserve the current spirit of the company. This includes both the inner structures and also the external image of the company. Internally they have to keep up the entrepreneurial spirit, like the nonhierarchical structures, the non-formal dress code and other factors which make Nantucket Nectars a place where â€Å"work is still fun†. On the other side they have to maintain their image of being an independent company which only produces products with the highest quality and not willing to compromise that at any cost. Especially in the case of being sold to a big company, they have to make sure that they are not associated with the buyer but are still seen as the small independent â€Å"good-guy† company. Finally, as the founders have a long term interest in the company, they have to find a way of keeping control of the company, so they should not give away too many of their shares in order to earn a lot now. B. Critical Success Factors (then now) Their greatest success factor is primarily their great tasting, all natural, high quality product. This product enabled them to get a great and very committed customer base and build up a brand. The current trend of people favoring healthy and natural beverages additionally helps them to grow successfully. Their entrepreneurial spirited and highly motivated team helps them to quickly react to new trends in a constantly evolving market and even with a small marketing budget they showed that they are able to establish their products successfully on the market, mostly using highly creative and alternative marketing tools. Additionally, the story they can build up their  marketing on is much more appealing than that of any of the brands introduced by big companies. While still suffering from low margins, cost will be reduced with greater volumes and more experience in the market. II. Mobilize Strategic Options A. Keep the company and grow organically 1. This approach allows the founders to retain control over the company and be able to leverage at best on the image and story developed through the years. They would also be able to secure the job for all the employees who were fundamental in the growth of the firm. This strategy wouldn’t prevent the founders to sell the company in the future, after further increasing its valuation. 2. Refusing to sell shares would mean turning down fast growth opportunities and it would be difficult to access the multi-serve distribution, which offers the highest growth possibilities. Furthermore they would not be able to decrease their cost structure, exposing them to the risk of being taken down on price competition by large firms. Finally, there is no certainty that the valuation of the company will increase in the future and an opportunity of selling on these favourable condition may not happen again. B. Go public and do an IPO 1. This strategy would represent a fast way of gaining money to invest for growth while at the same time keeping a reasonable degree of control over the company by having a large number of shareholders with few shares. The further growth of the company would permit Azzarello – Chang – Chemali – Pallua Entrepreneurial Management Case 11 – Nantucket EoS, thus driving down the costs. In addition, the New Age drinks industry’s favorable market conditions would help increase the valuation of the company on the stock market. 2. An IPO would obviously entail the risk of being  acquired by an undesired company. The process of contacting an investment bank and define valuation would be costly and timeconsuming. In addition, the short-term profits demanded by the investors would be in contrast with the long term orientation of the company. Finally, market conditions may change and this could be a source of stress for the founders and the employees. C. Sell the whole company or part of it to an established firm 1. There’s a big interest in the company at the moment, and this can initiate a bidding process that can further drive valuation up.   Many of the possible investors are highly attracted by the industry and, due to a strong need to complement their product portfolio with a New Age product some of them may bid high. Beside money and an improved cost structure, large companies could provide access to a broad distribution network, supermarkets and shelf-space as well as know-how. The founders and their associate still own large part of the company and can leverage on that to keep some control after selling. 2. The other side of the coin would be for the founders to lose substantial control over the company after the acquisition. There is also the risk of losing the culture that has characterized and differentiated the firm throughout the years, providing a main source of competitive advantage. In addition, the company could be acquired by a big company with low reputation and this could result in a bad image transfer. Finally, the highly valued employees might be affected by the outcomes of the acquisition. III. Recommendation To grow business without losing control and company culture, Nantucket should sell its shares to an established company, gaining resources for expansion as well securing their intangible asset. Getting momentum for growing Being a small company in growing and competitive industry, selling the company enables Nantucket to scale up their business by leveraging the expertise of bidder, including distribution capability, financial strength  and management. Compared to IPO, this approach allows Nantucket to receive resources for expansion as well as cash inflow. This strategy aligns with the vision of founders for long-term operation goal that would level up the business to a more sustainable level while keeping control of founders on the company. Start developing their own taskforce The bidding combines the mutual interests for bidders to penetrate the market and for Nantucket to grow in the market. Current situation creates a favorable buying condition and bargaining power for Nantucket which would minimize the loss of control so that Nantucket could still preserve their most important asset of business, the unique brand image and culture. With this good position, Nantucket should carefully choose bidders by to find the expertise that could be leveraged and match their strategic goal. Successful experience of Ben Jerry and Zappos The case of Ben Jerry acquired by Unilever and Zappos acquired by Amazon are two successful precedents of this strategy. After acquisition, these two companies were able to operate separately with bidders and secure their valuable intangible assets as well. Ben Jerry kept running by its social responsibility philosophy and Zappos continued to operate as an independent entity from Amazon, both preserve the intangible asset like brand image and company philosophy. Azzarello – Chang – Chemali – Pallua How to cite Natucket Nectars flyin’ high, Papers

Trend Practiced In The Marketing Practices â€Myassignmenthelp.Com

Question: Discuss About The Trend Practiced In The Marketing Practices? Answer: Introduction The digital marketing strategy is the modern trend practiced in the marketing practices of the organizations. The digital marketing is the marketing process through which the brand awareness and the promotion of the product and services are performed through the internet. The organizations can achieve competitive advantage and profitability through adopting this digital marketing strategy (Levin, 2017.). Manor House London is operating in the hospitality industry which provides services in the form of accommodation, restaurants, rental cars etc. This organization offer affordable and standardized food and accommodating facilities to the customers along with free Wi Fi facilities, standardized furniture, high quality customer service, enough staff members to assist the customers, gyms and spas, swimming pools etc. The target audience of this Hotel is the business class people, families and tourists who expect economic and standardized accommodation for their trip. They segment their target audience based on the demographic conditions like income (salaried, middle class) , profession(business, organizations), age group(25 to 40) etc so that they can focus them for their promotional activities. Source: essentials of strong digital marketing, Digitalmarketinggraphic.com Digital marketing strategies Manor house London The hospitality industry being the most competitive industry, the Manor house of London has also adopted some digital marketing strategies. Some of them are discussed here It has developed an attractive website. The marketing team focuses on the email marketing It focuses on the branding of its products and services (Taylor, 2016). It has also entered into content marketing. Social media promotions and advertising. Even though this hospitality organization has adopted these digital marketing strategies it could yield much benefit out of this when comparing to their competitive organizations. An attractively designed website can certainly develop positive perceptions in the mind of the viewers about its standardization. But the website of MHL is less interactive. There is no customer service chat option in it which can reduce its effectiveness. The customers have to make calls and to be on queue so as to get response. Their email marketing options is less productive when compared to the other techniques of digital marketing. The emails may remain unnoticed by the audience which makes their attempt unsuccessful (Manor house London, 2017) Another reason for their unsuccessful digital marketing is their website or domain name lacks the search engine optimization. When the customers search about hotels in London they are almost visible which makes its marketing effort ineffective. Even though this organization makes effort in promoting ads through social media they failed to develop attractive animated videos and advertisement which can grab the attention of the viewers. Even though they focus on branding their services only if the viewers prefer to view it then only it can persuade the audience. From this it is evident that the digital marketing can only yield benefit if it is implemented effectively. Successful Competitor Millennium Hotel London Mayfair When the digital marketing strategies of the organization millennium are taken into consideration it is more effective than the Manor and could achieve good reputation, profitability, customer attraction etc (Millennium hotels, 2017). The organization has an attractive and interactive website through which the visitors can go through various information, images of the rooms and facilities, new launch, discounts, can live chat etc. They provide online booking facilities through their website, payment options etc. They have facilitated the key word optimization for the web search through which the customers are directed to the website link which enhances the efficiency. They have developed their own app through which the customers can download it in their smart phones and can avail the discounts while bookings which has boosted its efficiency in digital marketing (Ryan, 2016). In their social media marketing practice also they promote its services through attractive advertisements which grab the mind of the people. This has resulted in generating good awareness among the people. They also focus on email marketing which includes the content which is relevant and concise. They also provide links to their video production and websites so that the interested people can go through it. This effort can also be considered to be effective digital marketing strategy rather than simply putting mails. They also conducts online surveys for the people who visits the portal enables them to generate a space in the mind of the customers, gather good reputation and also make curiosity in the mind of the customers. Even though two organizations have adopted the digital marketing strategies for their business enhancement the organization millennium could implement it effectively. For organization manor it can be recommended that it should focus more on developing attractive ads, and segment the audience appropriately while performing social media marketing. It is also important for them to make their domain search engine optimization. Conclusion The concept of digital marketing has been explained clearly through this report. The digital marketing strategies adopted by Manor and millennium has discussed and evaluated for its effectiveness. Relevant recommendations are also provided. References Levin, R.P., 2017. Commentary: Online Reviews and Other Digital Marketing Strategies. Journal of periodontology, 88(2), pp.135-136. Manor house London, 2017, retrieved on 14th Aug 2017, https://www.booking.com/hotel/gb/manor-house-leytonstone.en-gb.html Millennium hotels, 2017, retrieved on 14th Aug 2017, https://www.millenniumhotels.com/en/london/millennium-hotel-london-mayfair Ryan, D., 2016, Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Taylor, B., 2016. Social Media and Digital Marketing: Identifying and bridging the gap.