Trend Practiced In The Marketing Practices â€Myassignmenthelp.Com

Question: Discuss About The Trend Practiced In The Marketing Practices? Answer: Introduction The digital marketing strategy is the modern trend practiced in the marketing practices of the organizations. The digital marketing is the marketing process through which the brand awareness and the promotion of the product and services are performed through the internet. The organizations can achieve competitive advantage and profitability through adopting this digital marketing strategy (Levin, 2017.). Manor House London is operating in the hospitality industry which provides services in the form of accommodation, restaurants, rental cars etc. This organization offer affordable and standardized food and accommodating facilities to the customers along with free Wi Fi facilities, standardized furniture, high quality customer service, enough staff members to assist the customers, gyms and spas, swimming pools etc. The target audience of this Hotel is the business class people, families and tourists who expect economic and standardized accommodation for their trip. They segment their target audience based on the demographic conditions like income (salaried, middle class) , profession(business, organizations), age group(25 to 40) etc so that they can focus them for their promotional activities. Source: essentials of strong digital marketing, Digitalmarketinggraphic.com Digital marketing strategies Manor house London The hospitality industry being the most competitive industry, the Manor house of London has also adopted some digital marketing strategies. Some of them are discussed here It has developed an attractive website. The marketing team focuses on the email marketing It focuses on the branding of its products and services (Taylor, 2016). It has also entered into content marketing. Social media promotions and advertising. Even though this hospitality organization has adopted these digital marketing strategies it could yield much benefit out of this when comparing to their competitive organizations. An attractively designed website can certainly develop positive perceptions in the mind of the viewers about its standardization. But the website of MHL is less interactive. There is no customer service chat option in it which can reduce its effectiveness. The customers have to make calls and to be on queue so as to get response. Their email marketing options is less productive when compared to the other techniques of digital marketing. The emails may remain unnoticed by the audience which makes their attempt unsuccessful (Manor house London, 2017) Another reason for their unsuccessful digital marketing is their website or domain name lacks the search engine optimization. When the customers search about hotels in London they are almost visible which makes its marketing effort ineffective. Even though this organization makes effort in promoting ads through social media they failed to develop attractive animated videos and advertisement which can grab the attention of the viewers. Even though they focus on branding their services only if the viewers prefer to view it then only it can persuade the audience. From this it is evident that the digital marketing can only yield benefit if it is implemented effectively. Successful Competitor Millennium Hotel London Mayfair When the digital marketing strategies of the organization millennium are taken into consideration it is more effective than the Manor and could achieve good reputation, profitability, customer attraction etc (Millennium hotels, 2017). The organization has an attractive and interactive website through which the visitors can go through various information, images of the rooms and facilities, new launch, discounts, can live chat etc. They provide online booking facilities through their website, payment options etc. They have facilitated the key word optimization for the web search through which the customers are directed to the website link which enhances the efficiency. They have developed their own app through which the customers can download it in their smart phones and can avail the discounts while bookings which has boosted its efficiency in digital marketing (Ryan, 2016). In their social media marketing practice also they promote its services through attractive advertisements which grab the mind of the people. This has resulted in generating good awareness among the people. They also focus on email marketing which includes the content which is relevant and concise. They also provide links to their video production and websites so that the interested people can go through it. This effort can also be considered to be effective digital marketing strategy rather than simply putting mails. They also conducts online surveys for the people who visits the portal enables them to generate a space in the mind of the customers, gather good reputation and also make curiosity in the mind of the customers. Even though two organizations have adopted the digital marketing strategies for their business enhancement the organization millennium could implement it effectively. For organization manor it can be recommended that it should focus more on developing attractive ads, and segment the audience appropriately while performing social media marketing. It is also important for them to make their domain search engine optimization. Conclusion The concept of digital marketing has been explained clearly through this report. The digital marketing strategies adopted by Manor and millennium has discussed and evaluated for its effectiveness. Relevant recommendations are also provided. References Levin, R.P., 2017. Commentary: Online Reviews and Other Digital Marketing Strategies. Journal of periodontology, 88(2), pp.135-136. Manor house London, 2017, retrieved on 14th Aug 2017, https://www.booking.com/hotel/gb/manor-house-leytonstone.en-gb.html Millennium hotels, 2017, retrieved on 14th Aug 2017, https://www.millenniumhotels.com/en/london/millennium-hotel-london-mayfair Ryan, D., 2016, Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Taylor, B., 2016. Social Media and Digital Marketing: Identifying and bridging the gap.